/ 29 September 2023

Jordans run out of steam

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When it comes to sneakers, Nike Air Jordans are considered some of the most valuable on the market. Earlier this year, a pair of Air Jordan 13s worn by namesake/basketball legend Michael Jordan in the 1998 NBA Finals sold for a record US$2.2 million… But new data from analytics firm Altan Insights found some models are struggling. While a pair of Nike’s Air Jordan 1 Retro Highs – long considered a collector’s must-have – sold with a 61% premium back in 2020, this year it dropped to 4%, and some styles are now selling for a loss. Analysts say the Jordan brand may have peaked as its competitors gain popularity, with running shoes from brands like Hoka skyrocketing. Another item that might suffer on the resale market: a US$5,600 pair of Miu Miu sequined undies

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