/ 13 June 2024

An ultra-fast fashion fight


France is taking an extreme approach to combat ultra-fast fashion – brands like Shein and Temu – by banning advertising and imposing a 10 Euro (about $16) penalty on every item sold. Ecological Transition Minister Christophe Bechu says France is the first country in the world “legislating to limit the excesses of ultra-fast fashion”. The rising popularity of synthetic clothes produced within hours at extremely low prices has long concerned environmentalists, and recently it was revealed we are some of the biggest offenders… Data from the Australia Institute shows Aussies are the biggest consumers of new clothing in the world per capita, buying on average at least one new item every week – much of which ends up in landfill, as we chuck out 200,000 tonnes of clothing each year. That’s prompted calls for our government to take a similar approach and for us as consumers to “realise that cheaper is not always better”.

Check out this News Club episode to learn more about our relationship with ultra-fast fashion.

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