Squiz Sayings – 30 October 2023
“It deepens audience connection and engagement with content, simplifies the customer journey and bridges the gap between content discovery and purchase.”
Said Paramount Australia’s chief sales officer Rod Prosser on the advent of ‘shoppable TV’ allowing viewers to pause and buy items related to the show. Aussies will be the first to pilot the tech via Survivor on 10 Play in early 2024, so start saving up for an immunity idol…
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