Technology / 10 September 2024
It’s Glowtime at Apple HQ…
Tech heads will be keen to get their hands on the latest Apple gear after the company revealed its new iPhone 16 models early this morning, alongside new versions of AirPods and the Apple Watch. The new gadgets, unveiled at Apple’s shiny ‘Glowtime’ event live streamed from its California HQ, are built for generative AI – meaning they’ll create text and images based on language prompts, similar to how platforms like ChatGPT work. Reports say it’s the biggest level-up since the introduction of voice assistant Siri. But experts have been quick to highlight it’s still a work in progress, and although the phones will be on sale from 20 September, many features won’t be available until 2025. Apple needs the new offerings to bear business success fruit, as it’s only just emerging from a prolonged sales slump.
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