/ 20 June 2024

That’s not my order


One place AI has definitely failed to launch is at fast-food giant McDonald’s, which has ditched the tech after a trial at 100 of its drive-thrus in the US led to some orders going very wrong… Maccas partnered with tech giant IBM to introduce automated ordering, which was supposed to create a simplified experience for customers, but the software proved not-so-intelligent, with people sharing videos of the weird and wonderful orders they received. That includes a handful of butter rather than caramel ice cream, hundreds of chicken nuggets, and ice cream with added bacon – although we’re struggling to see the problem with those last 2… The chain says it’s shutting down the ‘McDonald’s robot “after thoughtful review” – or maybe it was the millions of views on TikTok

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