/ 04 February 2021

Microsoft eyes an opportunity

Could ‘Binging’ become the new ‘Googling’? Microsoft certainly hopes so, after the company publicly backed the Morrison Government’s proposed media bargaining code that would see Facebook and Google forced to pay for Aussie news content. While the tech giants have warned they might remove or limit our access to their services, Microsoft reckons its search engine Bing could fill in the very large gap left by Google, which currently claims a 94% share of all internet searches in Oz. Bing has just 3.7%. Side note: a new study from Monash Uni revealed Google’s search engine can be beaten by its competitors when it comes to news. It found alternative search engines (including Bing) provide substantially more ‘high quality’ news results (which we assume is code for content from The Squiz…) than Google.

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