The Morrison Government has named well-known commercial lawyer Gina Cass-Gottlieb as the new leader of the Australian Competition and Consumer Commission (ACCC) from March next year. She will replace outgoing head Rod Sims who is stepping down from the role after 11 years, and she becomes the first woman to chair the regulator. A partner at law firm Gilbert + Tobin, Cass-Gottlieb has spent more than 25 years advising big businesses on their dealings with the likes of the ACCC. The job’s a tricky one, and the most recent occupants of the role (think Allan Fels, Graeme Samuel, along with Sims) have built high profiles as advocates for consumers by taking on big tech, big supermarkets, and big telcos. Their example suggests Cass-Gottlieb will need to be comfortable in front of a Senate committee and the TV cameras to ensure success in the role.