/ 06 July 2021

Panic turns into trust

Supermarkets have topped the list of Australia’s most trusted brands, according to market research company Roy Morgan’s 2021 Risk List. Woolworths and Coles took out the top 2 spots while hardware giant Bunnings came in 3rd and Aldi 4th. Despite supply issues thanks to the periods of panic buying during the last 18 months, Roy Morgan boss Michele Levine said the retailers still “moved up the trust league ladder”. Other companies rounding out the trusted top 10 include (in order) Qantas, Kmart, Apple, Toyota, the NRMA, and the ABC. As for the least-trusted brands, several companies made the bottom 10 for the first time, including Amazon, Rio Tinto and Huawei.

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