While Facebook and the Morrison Government continue to battle it out, several tech companies have released a voluntary industry code aimed at combating the spread of misinformation in Oz. The code includes Twitter, Google, Facebook, Microsoft, TikTok and online marketplace Redbubble and spells out what the online operators can do to safeguard against misinformation. That includes labelling false content, demoting its ranking, prioritising credible sources, suspending accounts, and removing content. Critics say it’s too little too late from Facebook which last Thursday blocked Aussies from viewing and sharing news content. That’s seen the Federal Government turn off the tap on paying for Facebook ads – which is tricky as health officials embark on a massive communications campaign to drive up confidence in the COVID vaccination program.