Business & Finance / 19 July 2022
Letting the streams flow
Aussies spent $4.4 billion on streaming services last year as extended COVID lockdowns in NSW and Victoria saw people spend more time on the couch, says PricewaterhouseCoopers (PwC). The company’s latest Media and Entertainment Outlook found more than 75% of households paid for at least one streaming service last year – a number that’s expected to jump to 80% in 2022. But let’s be honest, most households have more than that… Netflix was the nation’s favourite, ahead of Foxtel/Binge/Kayo. But it’s not all chill with the streaming giant after a recent downturn in the growth of new subscriptions… In response, Netflix last week announced a partnership with Microsoft to offer a cheaper subscription plan with ads. We’ll better understand where the company’s at when it releases its latest trading update tonight.
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