ICYMI, Friday saw Facebook founder Mark Zuckerberg unveil his company‘s new corporate brand Meta which “brings together our apps and technologies under a new company brand”. He’s talking about apps like Facebook, Instagram, WhatsApp and Messenger. There’s been a lot said since then about what the point of the move is. Zuckerberg says it’s in recognition that the company’s future is about more than social media as it focuses on building the metaverse – “an expansive, immersive vision of the internet”. Critics say it’s a smokescreen to divert attention from the tech giant’s expansive and immersive scandals. There were some mega Meta memes… And Israel is one country where there’s been a big reaction – that’s because ‘meta’ sounds like the Hebrew word for “dead”. Oops…