Unilever goes au naturel
Mega food and personal products manufacturer Unilever has vowed to ban excessive photoshopping of models and strip the word ‘normal’ from the packaging of 200 beauty brands. The company has already moved to rebrand its skin-lightening creams sold in India from “Fair and Lovely” to “Glow and Lovely” – but copped criticism for not phasing them out completely. And when it comes to natural, biodegradable and regenerative ingredients, products across the portfolio, including Sunsilk, Domestos bleach and Marmite will also get a look in. The company’s beauty and care division have a loud voice when it comes to setting standards as one of the world’s largest advertisers, spending between US$4-5 billion each year. It’s not the first time Unilever’s had a go at unrealistic photo editing – this one’s from the archives…
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