Culture / 06 August 2024
A new pop music guard
‘Brat summer’ might be something you’ve heard about in recent weeks, and heads up – streaming data shows the Gen Z music/pop culture moment (which is also influencing politics) is on the rise… British singer/songwriter Charli XCX (who spearheaded “brat summer” with her latest album release) and American singer Billie Eilish have broken a global Spotify record. The streamer’s biggest female remix debut for Guess drew more than 6.8 million streams over the weekend, beating Taylor Swift and Ice Spice’s remix record with Swift’s song, Karma. Charli XCX and Eilish aren’t the only ones celebrating… Reports say they’re part of a “new guard” of pop singers making the most of “new metrics of success” – creating music that goes viral with their huge fanbases online. Cue a lot of TikTok dances…
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