/ 25 June 2021

Beckham moves with the times

The pandemic has forced businesses across industries to change tack – none more so than fashion. And in a move to adjust to the times, British fashion designer/Posh Spice Victoria Beckham has launched a new collection with a difference. Prices have been slashed by nearly 40%, and the styles are simpler. Despite being connected to a big name, the label has failed to turn a profit since it launched in 2008. But Beckham hopes the lower price point and streamlined look will attract a wider range of customers. Just don’t call her clothes comfortable… “I don’t like that word. It doesn’t feel elevated to me. But I do like an elegant jersey dress which is soft to wear but has a beautiful silhouette,” she said. Don’t we all…

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