/ 13 July 2021

Black Widow breaks the box office

Superhero movie franchise Marvel’s latest offering Black Widow has smashed COVID-era box office records, raking in US$158 million in international ticket sales for its opening weekend. It’s the most any movie has made since the start of the pandemic, snatching the crown from the 9th film in The Fast and the Furious franchise released last month. While experts say that bodes well for upcoming films, streaming also played a part in Black Widow’s success. Disney reported sales of the film through the company’s Disney+ Premier Access platform raked in more than $60 million globally. They call it a “flexible distribution strategy” – something that will be with us post-COVID, pundits say. That’s ok, we prefer a bag of microwave popcorn anyway…

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