Culture / 06 February 2023
Not everyone has a new podcast…
You may be reading our newsletter instead of listening to our Squiz Today pod – but this might still interest you because it fascinated us… New data from British podcast producer Chartr found there weren’t as many new shows created in 2022 as in years past, with an 80% drop. There were 219,000 new podcasts launched worldwide last year, compared to the highs of the previous 2 years – 1,109,000 in 2020 and 729,000 in 2021. Experts say it might be “a case of the jitters” as sponsorship revenue slows post-pandemic, while others reckon the pod industry is maturing/stabilising. Sean Glynn, whose company is behind the popular Bellingcat Podcast, says while new shows are down, “listenership figures are still high and continuing to grow”. That’s certainly news to our ears, and we’re grateful for all our loyal Squizers who’ve been binging our daily pod since 2018…
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