Actress Sarah Jessica Parker has swapped her trademark Cosmo for a new range of low-alcohol wines in a partnership with Aussie/Kiwi company Invivo. The new ‘Sevenly’ range contains 7% alcohol (as opposed to the usual 13%) and “have a great deal of flavour and mouthfeel to them, which is important to us,” Parker said. Drinks retail giant Dan Murphy’s is also getting in on the act, opening a zero-alcohol bar in Melbourne catering to “athleisure-wearing wine mums“. Boss Alex Freudmann said these women are keen on a full-strength vino on the weekend, but they’re cutting back on the booze on other occasions. It’s further evidence that NOLO (aka no and low-alcohol) is a thing, with market-watchers saying there has been a genuine change in consumer habits. The next frontier: carbon-neutral gin à la Four Pillars…