/ 27 May 2021

Soccer makes it to broadcasters’ big leagues

For the first time, Australia’s premier men’s and women’s soccer comps will be aired on free-to-air TV following a deal between the A-League/W-League and Network 10. A number wasn’t confirmed, but reports say the 5-year deal is worth $200 million in cash and commercial/promotional support that will see games aired on Ten and the streaming service Paramount+ owned by parent company ViacomCBS. While soccer is one of the country’s most popular sports for participation, particularly for kids, it’s lagged behind NRL and AFL, whose rights are worth billions of dollars.

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