Apple has released its newest – and possibly lowest price – offering overnight. The AirTag is a Bluetooth tracking device, and you attach it to your keys/wallet/kids, and you can find your stuff via the Find My app. It’s not a groundbreakingly new idea, and there are other products in the market, but if you’re an Apple user, it offers the uber convenience of sliding into your existing technology ecosystem. And yes, that is what we call our iPhone/Macbook/Apple Watch set up… So why is the tech giant rolling out a US$29 accessory for your tech accessories? Commentators say it’s a calculated play by Apple with consumers holding off an upgrade on pricier items like computers and phones. But buying something practical/lower cost might keep them attached to the brand and going ever deeper into their world.