/ 18 June 2024

Poll pain for the Tories

Rishi Sunak

Several UK polls have painted a grim picture for PM Rishi Sunak less than 3 weeks out from the 4 July election – and a much rosier one for Labour leader Keir Starmer… You can dive into the numbers here, but none of the 3 polls have Sunak’s Conservative Party nabbing more than 24% of the vote – compared to the Labour Party securing at least 40%. If you’re not a numbers kinda person, Chris Hopkins from market research firm Savanta explains, “Our research suggests that this election could be nothing short of electoral extinction for the Conservative Party”. Ouch… And although polls haven’t always accurately predicted election results, polling expert John Curtice says support for the Tories is at its lowest point in UK polling history. Others reckon Sunak is running out of time to change voters’ minds…

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