/ 01 September 2023

Don’t blame the beer goggles

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Soz to those who have blamed some poor decisions on alcohol because this will be hard to shoulder – scientists say ‘beer goggles’ aren’t really a thing. Coined by US college students in the 1980s, it’s a term referring to how a drink (or 5 million…) can make someone appear more attractive than they really are. Previous studies poured cold water on the idea after proving that men’s perception of women’s attractiveness didn’t change whether they were sober or drunk. But in the latest study, 18 pairs of young male friends were asked to rate women’s attractiveness while being led to believe that they would be able to meet some of the women they had rated. Those who were boozed up were more likely to interact with the woman they deemed most attractive than the sober men. Long story short, it suggests it’s ‘liquid courage’ that’s going on…

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