/ 15 July 2022

Netflix enters a new era

Image source: Unsplash
Image source: Unsplash

The streaming giant is going down the road of offering a cheaper subscription plan with ads. It’s teaming up with Microsoft, which will build and manage the tech platform. Netflix COO Greg Peters says it’s still “very early days”, and while there’s no word on how much it will charge, the new plan will be an addition to the streamer’s current ad-free plans. Netflix has long resisted ads as a moneymaker, but it reconsidered after it recently reported its first drop in new subscribers in more than a decade. Global cost of living pressures and increasing competition have hit the target… Speaking of Microsoft, the company’s co-founder Bill Gates has donated US$20 billion of his personal fortune to the philanthropic foundation he started with his ex-wife Melinda. The world’s 4th richest person is worth an estimated US$114 billion and says he is keen to “move down and eventually off” the rich list. Our hands are up to help him achieve that goal…

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