The NFL has turned into the NRL in Las Vegas where the Superbowl venue is preparing to “unleash” a double-header showcase this Sunday, as the code tries to crack the US market. Aussie actors Russell Crowe – who co-owns South Sydney – and Manly mega fan Hugh Jackman are fronting the Rabbitohs v Sea Eagles clash before Brisbane Broncos take on Sydney Roosters. Crowe told Americans it’s “football … but maybe not as you know it”, while Souths’ centre Campbell Graham promised to “get out there and bash” his opponents. ARLC boss Peter V’landys and CEO Andrew Abdo hope to attract lucrative deals from US broadcasters and sponsors, and tap into the annual $180 billion American gambling market. PM Anthony Albanese is also backing the NRL’s 5-year plan to make inroads in the US, saying “Las Vegas can be a great success”. The first match will be on Foxtel while the second will be on Channel 9.