/ 07 November 2023

Let the jolly times roll…

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It’s early November, which means (sorry, Advent followers…) it’s beginning to feel a lot like Christmas – at least according to the retailers of Australia. Keen beans supermarket shoppers aren’t the only ones getting a head-start, according to research out of the UK. The John Lewis report reckons that one-fifth of Britons do some planning for the big day in the month beforehand. Just don’t put the milk and cookies out too soon… As for the latest trends around decorations, the report also says that a third of British homes have a second Christmas tree, which they call a “show tree”. They weren’t the only ones making the claim, either – a tree-marketing exec from the US pitched the idea of giving kids a personal tree in their bedroom, decorated in “the theme of their favourite reindeer, Christmas movie, or even their favourite superhero”. Hello – Santa is the original superhero…

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