/ 15 January 2024

Jostling at the top

Image source: Raimond Spekking
Image source: Raimond Spekking

A rare thing happened on one of America’s most important stock exchanges last week with Microsoft overtaking Apple as the world’s most valuable company. The company founded by Bill Gates hit a market valuation of $2.88 trillion, largely because of its early investment in generative artificial intelligence through OpenAI. As one analyst put it, “Microsoft is growing faster and has more to benefit from the generative AI revolution.” In after-hours trading over the weekend, Apple has retaken the top spot with its share price valuing the company at $2.89 trillion… It’s had a rough start to 2024 with analysts voicing concerns over speculation that demand for Apple products will fall as cost of living pressures undermine consumer confidence worldwide. So, while the apple doesn’t fall far from the tree, sometimes it does roll downhill… 

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