Business & Finance / 01 September 2022
Ketchup or makeup?
That’s the actual name of a new collaboration between popstar/businesswoman Rihanna’s Fenty Beauty and Brooklyn-based art collective MSCHF. Confused? Yep… It’s a US$25 box containing 6 identical sachets filled with either Fenty’s Gloss Bomb Lip Luminizer – or actual ketchup… Luckily for beauty fans/condiment enthusiasts, MSCHF says there will be a mix of each in every box. The collective has also been behind other products that poke fun at consumerism, including US$76,000 Birkenstock sandals made out of recycled Hermés Birkin bags, a Tiffany & Co ‘Ultimate Participation Trophy’, ‘Eat the Rich’ popsicles and the controversial Satan Sneakers. The latest collab has received mixed reactions, with some appreciating the novelty and others wondering if they can get away with smearing ketchup on their lips and calling it ‘fashion’. No wonder Rihanna’s a billionaire…
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