…is getting your book to go viral on TikTok if Neilsen BookScan’s top titles of 2022 are anything to go by. Top of the list is American romance author Colleen Hoover’s 2016 novel It Ends With Us*, which sold more than 216,000 copies in Oz last year after getting picked up by #BookTok, a subcommunity of bookworms on the popular video app. Hoover’s huge Gen Z fanbase saw her take out 4 of Neilsen’s top 10 titles. In the #2 spot was another TikTok favourite boosted by a film adaptation – Delia Owens’ Where the Crawdads Sing*. And there was some Aussie representation with finance guru Scott Pape’s Barefoot Kids* in #3, followed by Nagi Maehashi aka RecipeTinEats’ new cookbook* (#4), and Jane Harper’s latest mystery offering Exiles* (#5). It was a more US-heavy list than in 2021, and some Aussie publishers are concerned that TikTok’s US-dominated algorithm could see that trend continue. At least the yoof are still reading…  

*Buy using this link, and The Squiz may earn a little commission.