Australian News / 26 July 2023
Welcome to Targ-mart
Two iconic stores will become one $10 billion business, with parent company Wesfarmers announcing the merger of Target and Kmart. But before you get too excited about shopping at Targ-mart, the brands will keep their names and shoppers won’t see much difference, according to boss Ian Bailey. It’s more of an “internal reorganisation” that will see backend processes shared between the 2 businesses – and if you know anything about retail, you’ll know that a good backend is important… Their hope is that as Aussies tighten their belts, the businesses are well-positioned to attract more shoppers looking for value. Target has been around since 1926, and while it’s not related to the American version, they are frequently compared. It’s almost the same with Kmart, which has been a thing here since 1969…
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