We’ve pushed past the pain that was the realisation that a viral Keanu Reeves-themed TikTok wasn’t him. And we’re getting comfortable with the idea that icon James Earl Jones’ Darth Vader voice will be AI-generated in the future. But the suggestion that Die Hard legend Bruce Willis had “sold his face” was a bit much – and both the actor and the tech company he’s been linked to say it isn’t so… Late last week, reports stretched far and wide that deepfake company Deepcake had bought the rights to Willis’s face following his retirement in March after he was diagnosed with aphasia, a disorder that affects speech. The idea was that artificial intelligence and machine learning technology would create realistic videos that could see him at the top of the box office again. An ad using Willis’s face was made by Deepcake last year, but there’s no ongoing relationship, and the company says it can’t buy the rights to something that’s his by default. Yippee-ki-yay…