/ 20 July 2021

Kids just wanna be Peppa

Non-stop kids TV has been a lockdown must for parents around the world. The result: a new phenomenon called the ‘Peppa Pig effect’. British accents and words like “telly”, “water closet”, “lovely” and “Father Christmas” are being adopted by little person-shaped sponges across the US as they soak up lines from the porcine pre-schooler. ​​“I was like, ‘Where did she learn that from? Was she on the Titanic in a past life?’” said one mum. And while it’s forced many to question their parenting style, others have sung the plucky pig’s praises for broadening language skills. Just wait until they get onto Bluey

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