/ 01 June 2022

Kylie’s fizz a corker

Image source: Delicious
Image source: Delicious

In further proof that the Brits love a celebrity drop, Aussie pop legend Kylie Minogue’s rosé prosecco has become the nation’s bestselling branded pink fizz. It’s netted $13.5 million in sales over the past year, outselling its nearest competitor by more than 30%. The former London loiterer got into the wine game during the 2020 lockdown, first launching a rosé in Tesco supermarkets before expanding her repertoire to pink fizz. Her medium-priced £12 (A$21) rosé prosecco was commended in last year’s Drinks Business Awards, and the brand’s UK distributor said it was “extraordinary” how well it had been received. Kylie reckons the brand’s success comes down to its focus on quality, which she says has seen it circumnavigate the “stigma around celebrity wines”. Judging by the achievements of talk show host Graham Norton, the late Warney, and many more, it’s clearly not an issue for many tipple lovers… 

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