/ 07 March 2022

The rise of the ‘hegans’

Image source: Unsplash
Image source: Unsplash

Warney’s shock death has unleashed a wave of grief for many but also a reckoning for middle-aged men about their health. Doctors are anticipating a surge in checkups, saying that 5 decades of improvements in heart screening, more exercise and early treatment of chest pain has led to complacency in the face of the reality that heart disease remains the #1 killer of men in Oz. Against this backdrop is the rise of the ‘hegan’. That’s men embracing veganism and challenging the stereotypes that blokey blokes must eat red meat. According to a survey commissioned by the UK’s Vegan Society, their number has quadrupled to 600,000 in the previous 5 years. That’s given rise to the “vegan bro” – a plant-based fanatic who likes to show off on social media. There’s even a Netflix series and a popular book with tips for blokes who want to join the trend… 

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