/ 03 August 2023

The best time to send an email is also the worst

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If you’ve ever wondered what time of the week you’re most likely to get a response to your email, a new study from Axios HQ has revealed a surprising answer. After analysing 8.7 million internal company emails sent between January 2022 and March 2023, they found people are most likely to engage with an email sent between 3-6pm on a Sunday. Messages sent during this time had a massive 94% open rate, while emails sent between 6-9pm on Sunday came in second-best with an 86% open rate. That has a lot to do with those emails being at the top of the inbox on Monday morning, but experts say it could signal blurred lines between work and life. They also warn that Sunday emails could be ignored if the recipient is cranky about the timing… And whatever you do, don’t expect a response on a Friday evening…

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