One of sport’s longest commercial marriages has ended with Tiger Woods splitting with Nike after 27 years. Woods signed with the company when he turned pro in the 90s, and his polo shirts adorned with the Nike swoosh became an iconic sporting image. The $750 million Woods made out of the deal helped make him golf’s first billionaire – and gave Nike a foothold in a sport that wasn’t in its DNA. Some of the ads they made together over nearly 3 decades are classics – including some epic window smashing… Nike stood by Woods in 2009 when his career after a cheating scandal shattered his clean-cut image. More recently, Woods was involved in a car accident in 2021 that left him with serious injuries that continue to plague his career. After the 47yo confirmed the split yesterday, Nike responded, saying: “It was a hell of a round, Tiger.” Industry insiders say Nike is backing out of golf as a priority sport.