“If you see Mr Wigglebottoms the dog, I think you’re more likely to stop on him for a second than if the dog’s name was Craig.”

Said Steven Elonich from the Nebraska Humane Society, which has boosted pet adoption rates by giving the animals silly names like Jürgen McFlürgengergen and Crunchwrap Supreme. Our favourite is Constructive Criticism. He’s a guinea pig, obviously…