/ 07 June 2023

Apple’s four-eyed future

epa10675042 A handout photo made available by Apple showing Apple CEO Tim Cook introducing the Apple Vision Pro during the keynote address for the 2023 Apple Worldwide Developers Conference (WWDC) on the campus of Apple Park in Cupertino, California, USA, 05 June 2023.  EPA/BROOKS KRAFT / APPLE HANDOUT Restricted to Editorial Use Only., Mandatory Apple approval required for any use, including Editorial use, beyond June 5, 2024 HANDOUT EDITORIAL USE ONLY/NO SALES
epa10675042 A handout photo made available by Apple showing Apple CEO Tim Cook introducing the Apple Vision Pro during the keynote address for the 2023 Apple Worldwide Developers Conference (WWDC) on the campus of Apple Park in Cupertino, California, USA, 05 June 2023. EPA/BROOKS KRAFT / APPLE HANDOUT Restricted to Editorial Use Only., Mandatory Apple approval required for any use, including Editorial use, beyond June 5, 2024 HANDOUT EDITORIAL USE ONLY/NO SALES

Even though we knew it was coming, gadget fans were still head over heels when Apple announced its augmented reality headset yesterday. Called the Vision Pro – and selling for a whopping US$3,499 – the headset allows you to immerse yourself in virtual reality and project apps onto the world around you. One influential tech writer called Apple’s fancy ski goggles “the best headset demo ever” and “wildly superior” to other headsets in the market (like Meta’s Quest models). But Apple’s entry into the headset space comes at an awkward time, with Meta scaling back its so-called metaverse (aka virtual reality) project and global headset sales dropping 54% last year. Tech watchers point out that we don’t yet know what these headsets are for and that Apple needs outside developers to make a “killer app” to bring the Vision Pro to life. Also announced by Apple: better autocorrect. Thank duck…

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