Elon Musk has bounced back from an, ahem, recent hit to business courtesy of another tech billionaire… Yesterday, he announced the launch of his latest venture: an artificial intelligence startup to rival ChatGPT. Sticking by his love of the letter ‘x’, the firm’s called xAI, and its website is up and running. It isn’t the first time Musk has dived into the world of AI – 8 years ago was the biggest funder/on the board of OpenAI, the mob behind ChatGPT. But he’s not ‘rah-rah AI’… A couple of months ago, he voiced his concerns that the technology could lead to “civilisation destruction” and said it needs regulation. These days, he says he’s formed xAI “to understand reality” and wants to use it to create a “maximally curious” AI model rather than explicitly programming it to be morally sound. Consider us maximally curious about what that could lead to…