/ 06 September 2022

Netflix ads to start in November

Image source: Unsplash
Image source: Unsplash

After initially planning to launch a cheaper subscription plan with ads next year, Netflix has brought forward its launch date to 1 November to try and keep eyeballs on its platform. Reports say the streaming giant decided to bump the date to get in before Disney+ launches its own ad-supported plan in December. Netflix will first launch its new offer in a handful of countries, including Oz and the US, where its ad-loaded base offer is expected to cost between $10-$13/month. After a decade of growth, the streamer is losing subscribers to cost of living pressures and competing platforms – something that’s set to worsen if its rivals’ viewership numbers are anything to go by. HBO’s new Game of Thrones spinoff House of the Dragon (which is on Binge here)is doing well – but not as well as its predecessor. And Amazon Prime says The Lord of the Rings: The Rings of Power was its biggest-ever series debut. Its opening scene certainly reminds of us something

Know someone who'd be interested in this story? Click to share...

The Squiz Today

Your shortcut to being informed, we've got your news needs covered.

Get the Squiz Today newsletter

Quick, agenda-free news that doesn't take itself too seriously. Get on it.