Many Aussies have given a big yeah/nah to Netflix, with the streaming giant’s subscriber numbers down for the first time since it launched here in 2015. While an estimated 6.1 million people are still paying up, subs are down 3% in the past year, according to a study that found Amazon Prime (+9%), Binge (+22%), and Paramount+ (+41%) are tracking well with local couch potatoes (and we say that with affection…). There are a few factors at play… Netflix’s password sharing crackdown. Cost of living pressures. More options for streaming. That would do it… It’s also worth noting Disney+ might also be close to peaking in Oz with 1% growth over the past 12 months… But in heartening news for the battling entertainment bohemoths: even though people are more budget-conscious, they are more likely to do without takeaway, clothing and booze before parting ways with their precious subscriptions.