/ 12 July 2023

Stitching together some Threads policy

Image source: Unsplash
Image source: Unsplash

It’s not been a full week since Meta’s Twitter-esque social platform Threads launched, but it’s already surpassed 100 million users. And to rub it in, it’s “mostly organic” – that is, Meta didn’t spend a cent to get the users onboard, according to boss Mark Zuckerberg’s Thread on Monday. For comparison, Twitter had about 250 million daily active users in November last year, but reports say that number has gone down since Elon Musk’s takeover, and its traffic has dropped further since Threads’ debut. As for how Threads will handle sensitive content, Meta’s Australian public policy boss Josh Machin addressed a Senate Inquiry yesterday. He said government-affiliated accounts will be identified as such, following the outcry over Twitter’s blue tick removals earlier this year. Meta’s also vowed to crack down on misinformation about the upcoming Voice to Parliament referendum on its platforms.

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