/ 16 April 2024

Heading north comes at a cost

Acropolis

With international travel bouncing back after the pandemic, the issue of sustainable tourism has come up in Europe, which is the most-visited region in the world. Last year, it reached 94% of its 2019 tourism figures… Although that influx of people is usually a good thing, the arrival of €5,000 (aka $8,200+) private tours of Athens’ ancient Acropolis site has horrified some locals and tourists alike. The local Culture Ministry says the tickets are part of an overhaul to better manage the crowds, but critics say it’s “plain elitist”. On top of that, archaeologists reckon people will “feel entitled, if they’ve spent that sort of money, to do whatever they want at the site”. There might not be many Aussies booking in – tourism operators say they’ve seen a drop-off in European bookings as we opt for cheaper holidays

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