Tourism Australia’s first global campaign in 7 years is officially launching in New York today. Last week, the company revealed its new CGI-animated brand ambassador Ruby the Roo, voiced by Aussie actor Rose Byrne. And yesterday, it launched its 60-second TV ad featuring another famous voice: Will Arnett of Arrested Development fame. The Canadian-American actor is the voice of Louie, the toy unicorn who is shown around Oz. The $125 million campaign’s animated approach received some criticism at home, but the sentiment was more positive overseas. According to survey data from Tourism Australia, the UK, the US, Singapore, South Korea and Japan all rated the campaign 5 stars out of 5. Germany, India and China gave it a 4 – and France gave the campaign a lukewarm 3 stars. Oh non… The full 10-minute short film will be available here from 7am the morning. In the meantime, here’s the shorter clip.