Australian News / 24 October 2023
A boost for QFFers
That’s not the latest young person’s acronym… Qantas is shaking up its Frequent Flyer Program (known in the biz as QFF) following an influx of customer complaints and last week’s exit of Qantas Loyalty boss Olivia Wirth. Qantas customers have long criticised the airline for the limited number of flights where they could use their frequent flyer points. The new changes seek to address that with 6,000 extra reward seats opened up on economy and business class flights to London and Rome during the Northern summer next year. And over the next few days, frequent flyers can use their points for any first, business or premium economy seat in a “points plus pay” sale. While some welcomed the news, one expert said the extra seats “will only go so far to appease the almost 15 million members” of the Qantas loyalty program. At least it’s provided even more material for the company’s annual roast…
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