Business & Finance / 16 February 2023
Flying away from Twitter
Twitter boss Elon Musk ran a poll on his social media platform asking if users through someone else should run the company. The answer was ‘yes’, and yesterday he said towards the end of 2023 would be “good timing” to find someone else to have a go. “I think I need to stabilise the organisation and just make sure it’s in a financially healthy place and that the product roadmap is clearly laid out,” he told a conference in Dubai. Musk’s purchase of the blue bird has been a ride – and it hasn’t got any less bumpy. Reports say he’s now concerned about how his personal feed is performing on the site, which resulted in engineers tweeking things so more users see more of his content more of the time. As any social media hound will tell you, engagement is addictive… Disappearing from view are some of the ABC’s Twitter accounts. The public broadcaster wants people focused on @abcnews, just like former US president Donald Trump accidentally did once…
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