If you’re old enough to remember the 1980s, you’re probably familiar with the ‘seasonal colour analysis’ fad that aimed to tell us if we’re a “winter” or “summer” person to identify which colours we should/shouldn’t wear. And like all things fashion, what once was old is new again as TikTokers have picked up the trend and run with it for a whole new generation. And like before, getting advice about your seasonality comes at a price – nearly $800 if you’re willing to sit down with the self-proclaimed ’colour analysis queen’ – aka Tatum Schwerin – who makes nearly $50,000 a month from consultations with people desperate to know what tones they should lean into. If that’s a bit rich for your blood, there’s a wide array of content creators giving their advice on TikTok by holding up different swatches of coloured fabric – just don’t ask us if they got it right…