Lovers of comfy footwear, rejoice. Data shows that there’s been a significant decrease in the popularity of high heels – even brides are opting out… It might have been unfathomable a couple of decades ago (or even 8 years ago…) when heels were the go in offices, but market researcher NPD Group says sales dropped 65% in 2020 as we embarked on the WFH adventure – and shoppers didn’t step back in after that. Psychologist/fashion consultant Carolyn Mair said that on top of the dramatically different work environment we find ourselves in, there’s also been significant cultural change. That’s seen the rejection of “rigidly defined femininity that associates high heels with the primary marker of femininity”. As Weird Barbie can attest, Birkenstocks will help you find the truth of the universe…