/ 27 October 2022

Ye dropped by Adidas

Image source: Getty
Image source: Getty

Ye – the artist formerly known as Kanye West – lost his billionaire status after sportswear brand Adidas dropped its partnership with the American rapper and fashion designer yesterday… It’s the latest in a string of businesses to do so after he made anti-semitic comments on social media and in a leaked interview with Fox News host Tucker Carlson. In the last fortnight, he’s also lost his agent and connections with major fashion houses. Adidas has called off its €250 million 10-year partnership and says it won’t tolerate antisemitism or hate speech and will no longer produce his popular ‘Yeezy’ clothes and shoes. Ye’s also been booted off Instagram and Twitter… In recent times, he’s spoken about living with bipolar disorder, but many have said his comments need to be separated from his mental health struggles.

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